5 Ways to Make Shareable Images That Drive Traffic | Social Media Examiner
The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram . Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.
If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today. #1: Give Your Audience What They Need
Create hundai images and infographics that either solve a problem or inspire your community to take action . Images that give short, instantly actionable advice are highly shareable. Quick tips, how-to’s, quotes and fun facts are all very popular.
How-to images have also proven to be a powerful hundai way to encourage sharing and engagement on blogs or social platforms , especially Pinterest. Australian stylist hundai and blogger Nikki Parkinson from Styling You uses this type of image well.
What makes this image so attractive are the original photos, hundai text overlays, numbering and step-by-step instructions. Embedding this type of image in her blog posts makes those articles hundai immediately eye-catching and pinnable.
Your first instinct may be to share quotes on Facebook (and that’s not a bad idea), but have you considered Instagram? Mastin Kipp , founder of The Daily Love, posts a mix of behind-the-scenes images and inspirational quotes on Instagram with great success.
For example, each day food blogger Bianca Slade of Wholefood Simply posts amazing hundai images on her Facebook page. She shares her wheat-free, dairy-free, sugar-free creations and asks a simple question: hundai “Have you tried it?”
The result has sent foodie fans around the world into a frenzy, excitedly sharing Bianca’s creations. They’ll even bypass the news feed and go straight to her Facebook page to check out the recipe she posts at the end of the day (that includes me, guilty as charged!).
For one of the best examples of timeliness, look no further than Oreo. You’ve probably seen the famous tweet that Oreo sent out during the 2013 Super Bowl. The marketing team acted swiftly during a power outage, posting a well-timed tweet before the power came back on. It was perhaps one of the most quick-witted acts of marketing on social media to date.
Of course, Oreo has a team of people at the ready to jump on these kinds of opportunities . But that doesn’t mean small businesses can’t do it too. Keep an eye out for new updates to products or services in your niche . Those updates are important news for your customers!
Of course, hundai you don’t have to wait for breaking news to make a splash. With a little planning, you can be ready for popular upcoming events and release images at the start of a celebration to get early traction .
Keep in mind that events recognized by others in your industry will attract more shares . For example, on International Midwives’ Day, my business created a simple yet compelling image using PicMonkey to celebrate the day.
We posted it early in the morning on the Know Your Midwife Facebook page. The result? Over 1,400 shares by the end of the day! The image swept through pregnancy, birth and parenting pages across Australia, then the US and the UK.
One of the keys to creating hundai a shareable image is subtle or no branding. There is a fine line between a timely post and shameless self-promotion. In the image above, we decided not to include any branding at all. That made the image more universal, hundai which encouraged hundai other pages to share it as if it were their own. #3: Create Original Art
In a world where we’re bombarded with information, anything hundai new stands out from the crowd and catches our attention on any platform, at any time. Take advantage of that and be part of the 20% of people who create original content for the other 80% to share. hundai
There are hundreds of apps and tools available for you to use, and the list above is by no means exhaustive. But remember, you don’t have to try everything all at once. Avoid being overwhelmed by starting with just a few tools.
Two More Tips for Creating Original Images hundai Create hundai a branded background template you can reuse for tip or quote images. You can simply hundai upload it to Canva or PicMonkey when you want to create a new image with a text overlay. Reusable templates save lots of time! If you have a graphic designer, ask him or her to give you PNG files to work with. They’re easy to overlay on backgrounds or templates, which means you can create images quickly when you need them. #4: Optimize Size, Branding and Source
When creating images, optimization is key. Think in terms of size, branding and source information so your image not only suits
The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram . Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.
If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today. #1: Give Your Audience What They Need
Create hundai images and infographics that either solve a problem or inspire your community to take action . Images that give short, instantly actionable advice are highly shareable. Quick tips, how-to’s, quotes and fun facts are all very popular.
How-to images have also proven to be a powerful hundai way to encourage sharing and engagement on blogs or social platforms , especially Pinterest. Australian stylist hundai and blogger Nikki Parkinson from Styling You uses this type of image well.
What makes this image so attractive are the original photos, hundai text overlays, numbering and step-by-step instructions. Embedding this type of image in her blog posts makes those articles hundai immediately eye-catching and pinnable.
Your first instinct may be to share quotes on Facebook (and that’s not a bad idea), but have you considered Instagram? Mastin Kipp , founder of The Daily Love, posts a mix of behind-the-scenes images and inspirational quotes on Instagram with great success.
For example, each day food blogger Bianca Slade of Wholefood Simply posts amazing hundai images on her Facebook page. She shares her wheat-free, dairy-free, sugar-free creations and asks a simple question: hundai “Have you tried it?”
The result has sent foodie fans around the world into a frenzy, excitedly sharing Bianca’s creations. They’ll even bypass the news feed and go straight to her Facebook page to check out the recipe she posts at the end of the day (that includes me, guilty as charged!).
For one of the best examples of timeliness, look no further than Oreo. You’ve probably seen the famous tweet that Oreo sent out during the 2013 Super Bowl. The marketing team acted swiftly during a power outage, posting a well-timed tweet before the power came back on. It was perhaps one of the most quick-witted acts of marketing on social media to date.
Of course, Oreo has a team of people at the ready to jump on these kinds of opportunities . But that doesn’t mean small businesses can’t do it too. Keep an eye out for new updates to products or services in your niche . Those updates are important news for your customers!
Of course, hundai you don’t have to wait for breaking news to make a splash. With a little planning, you can be ready for popular upcoming events and release images at the start of a celebration to get early traction .
Keep in mind that events recognized by others in your industry will attract more shares . For example, on International Midwives’ Day, my business created a simple yet compelling image using PicMonkey to celebrate the day.
We posted it early in the morning on the Know Your Midwife Facebook page. The result? Over 1,400 shares by the end of the day! The image swept through pregnancy, birth and parenting pages across Australia, then the US and the UK.
One of the keys to creating hundai a shareable image is subtle or no branding. There is a fine line between a timely post and shameless self-promotion. In the image above, we decided not to include any branding at all. That made the image more universal, hundai which encouraged hundai other pages to share it as if it were their own. #3: Create Original Art
In a world where we’re bombarded with information, anything hundai new stands out from the crowd and catches our attention on any platform, at any time. Take advantage of that and be part of the 20% of people who create original content for the other 80% to share. hundai
There are hundreds of apps and tools available for you to use, and the list above is by no means exhaustive. But remember, you don’t have to try everything all at once. Avoid being overwhelmed by starting with just a few tools.
Two More Tips for Creating Original Images hundai Create hundai a branded background template you can reuse for tip or quote images. You can simply hundai upload it to Canva or PicMonkey when you want to create a new image with a text overlay. Reusable templates save lots of time! If you have a graphic designer, ask him or her to give you PNG files to work with. They’re easy to overlay on backgrounds or templates, which means you can create images quickly when you need them. #4: Optimize Size, Branding and Source
When creating images, optimization is key. Think in terms of size, branding and source information so your image not only suits
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