The auto industry and the sports nissan dealer market since time immemorial inextricably linked. So

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The auto industry and the sports nissan dealer market since time immemorial inextricably linked. So Ford was more than 21 years the face of the Champions League (now Nissan), Skoda makes this year its 12th year as title sponsor of the Tour de France full, Volvo since 2005 namesake of the 'Volvo Ocean Race' and BMW delivers all Since the beginning of this century, the safety car for MotoGP. Although the automotive industry has been hit hard by the crisis, major car manufacturers are still quite a large annual budget to invest in sports sponsorship. The UK-based research firm International nissan dealer Marketing Reports (IMR) decided to investigate these flows and analyzed 503 sponsorship deals worldwide. What? The automotive sector is annually an investment of 1.19 billion. Football receives the most: 456 million
According nissan dealer to research nissan dealer from IMR - where motorsport is disregarded - football appears to benefit most from the automotive industry. This year, football clubs and federations can count on a contribution of 456 million euros, accounting for nearly 38% of the total sponsorship budget. Chevrolet (General Motors) has here with the million deal with Manchester United (annually at least 74 million euros), the largest share. After football following the Olympic Games (133 million euros), Golf (102 million euro), nissan dealer American Football & Basketball (both just over 75 million) and tennis (58 million euros). Among the automakers themselves General Motors shows a contribution nissan dealer of 219.9 million euros this year to be the largest sports, followed nissan dealer by Toyota (193.7 million nissan dealer euros) and Hyundai and Volkswagen (both around 150 million euros). Sponsor nissan dealer Amounts in golf rise
The biggest sponsorship deal in the automotive industry is of course the name of Chevrolet (GM) with Manchester nissan dealer United. nissan dealer Remarkably, however, Toyota recently closely follows the recently concluded deal with the IOC and Nissan with the Champions League contract (+ -61.7 million annually). Where Nissan and Toyota stabbing a lot of money in different sports, there choose the "luxury" car brands such as Audi, BMW, Cadillac, Lexus and Mercedes-Benz for more focus on only a few selected sports such as golf, sailing nissan dealer and tennis. According to the author of the report, Simon Rines, will especially golf in the years ahead for more competition, which will lead to an increase in sponsorship revenue "It also shows that the sector these sports are important nissan dealer to their target nissan dealer reach. With the advent of more car brands such as Ford, Alfa Romeo and Citroen - all looking more for the luxury segment - alongside existing sponsors such as Jaguar, Land Rover and Volvo, we can think I can conclude that the coming years we will see a growth in the sponsorship rights for prestigious golf and tennis tournaments. "
The study also shows that - despite the large sums are being invested - in a large number nissan dealer of car manufacturers appears to be a missing global sponsorship strategy. Where a number of manufacturers nissan dealer have developed a well thought-out plan sponsor, some brands on an ad hoc basis seem to get the right inside. Not just at different levels (international / national), but in particular nissan dealer by focusing on different sports in one country. Simon Rines therefore calls Kia as a good example of a well defined sponsorship policy. Although the South Korean car brand has a large portfolio of (global) deals in various sports, in the United States, the focus was mainly on the basketball. With a great partnership with the NBA (14 teams) nissan dealer and endorsement-deals with players like LeBron James, Kia is good at basketball nissan dealer settled. "KIA has as car make effective the basketball claimed in the United nissan dealer States. This provides demonstrably more value than if they would have the same amount invested in several American sports. Then the mark was likely lost in the noise advertising (marketing clutter) from other brands, "said Rines. Big sponsorship deals in China expected?
Although the Chinese sporting teams and leagues may temporarily not compete with eg. European or North American clubs, there seems to funding, to be caught up in the coming years. At this time, the automobile industry spends annually about 80.5 million Chinese sports, but is expected to grow fast in the future. "China