New Lithuanian brand was elected in early June, but a representative office abroad, Lithuania - The State Tourism Department and Lithuania Tourism Development Agency - the symbol of their website has not used. Lithuania presents its old brand - Clover.
Advertising and design services company Intelligent Solutions designed a symbol - Lithuania legacy shaped polygon išsibarsčiusiosios letters forming legacy the word "Lithuania - Lithuanian brand competition was won by the beginning of summer. It is already used by some authorities, such as the government.
The public tender for a new brand to create organized tourism development agency. The media announced that the total brand value of the project 1.14 million. LTL. Creative phase of the project dedicated legacy to 214 thousand. LTL.
The presentation of the new brand, its creators insisted that it emphasizes Lithuania's territorial integrity and strengthening national identity. At the same time allegedly emphasized that Lithuania - contrast and dynamic state whose history is full of famous people, culture legacy - bright artists and sports legacy - famous athletes.
However, the creation of a new brand sponsors of this work is still in use. Department of Tourism and Tourism Development Agency websites "www.tourism.lt, www.travel.lt is decorated with the symbol of the old Lithuanian - clover.
Temporary State Tourism Department director-office Nijole Kliokiene ANC claimed that this was allegedly due to the character of the new country project officially completed until the end of August, legacy and the importance and ways to get rid of the old symbolism legacy simply legacy is not.
"Brand-style book is full of only the near future. Then inform all the institutions legacy and restructure its representation of the page and any other material. This should take place within a month - two - after the press conference, to deliver the World Tourism Day events, said N.Kliokienė.
According to the interim director of the Department of Tourism, the Cabinet of Ministers of Lithuania - the country's bold "character has changed legacy because there was a good reason - the Beijing Olympics. At that time, the Department of the web site to form an opinion about the number of tourists to Lithuania, exclusive and need not start to use the mark would not.
N.Kliokienė said not consider that the use of a number of brands of Lithuanian tourists and misrepresentation, because, according to her, the old symbol of the country associated with the tourism and the new - the whole party. So long as what will be used for both national brands: clover and stylized map of Lithuania.
The Lithuanian tourism and the country's image abroad will be held on Friday comes Tourism Forum. You will be introduced to the tourism image of the strategy of forming economic image formation, the formation of a positive image of the foreign trademark application legacy for tourism, Lithuania's image abroad, tourism and more. At a press conference in the State Department of Tourism legacy under the Ministry representative said that the Lithuanian foreign Profile growing - this year she participated in the first European Destinations of Excellence (EDEN - European Tourist Destination of Excelence) project, which presented the most attractive area year`s Lithuania - Samogitia National Park.
One of the three Ministry of Defence has made purchases of helicopters, Lithuania it will reach next year. 2014-08-18 09:16:38
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