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In conclusion of his article vehicle on the Vision C concept that Skoda unveiled at the last Geneva Motor Show, Olivier Pagès wrote: "Whether we like it or not, the Vision C can not be ignored. Clearly the lines are futuristic vehicle and the body is likely. Stay tuned. "Let us follow then. From a French point of view, it is not always easy to understand the positioning of a brand like Skoda. Indeed, small vehicles dominate the French market, which can skew the reading of the positioning of a particular foreign brand. Presenting a concept - the Vision C - large combined with a more substantial offer RS (sports version) prompted us to look at the current offer of Skoda.
For the full year 2013 (figures CCFA), the city will Fabia represented 36% of the product mix in registrations of the trademark in France. Ranked second (28%) the Octavia family hatchback. The third model was the Yeti SUV, with 12%. It should be noted that the share of the Fabia has been declining over the past three years: 46% in 2011, 41% in 2012 and therefore 36% last year. That of the Octavia has undergone some jerks although the trend, rising, leaves no doubt (23% in 2011, 20% in 2012 and therefore 28% last year). The big boss of Skoda speaking there is little in foreign media again explained that the brand was not intended to be a cheap brand. That some data collected here corroborate. Still we needed it to understand the specific situation of Skoda in France. Luc Chausson, the general manager vehicle of Skoda France, kindly give us lighting.
The Czech manufacturer, vehicle which in 2014 should exceed one million vehicles sold for the first time in its history, is more than ever to focus on emotion. This past February, the press release announcing the arrival of the Vision C already indicated that this concept embodied "a new, more expressive design, more dynamic and emotional." Luc started by Chausson confirm that, given the attention to budgets, the Czech brand intends to focus in the coming years on the design, especially insisting on it should allow the brand "to bridge vehicle the gap with its history." vehicle The latter is indeed rich innovative models.
As we have seen, from the Octavia increases in sales of the manufacturer in France. Luke tells us that this liner, "France is close to the global average," knowing that the Octavia is the best-selling Skoda model. We learn in passing vehicle that the introduction of the latest generation of the Octavia has "doubled corporate sales of this model." More generally, the general manager of Skoda France states that it is the finishes second vehicle and third levels that the brand sells best on the French market. According to him, buy Skoda is the sign of a "buy smart". Emotions and dynamic program
The emotion through design is not the only lever action Skoda. The Czech manufacturer also intends to play dynamism, through its RS versions. For Octavia, Skoda directed "up to 15% of its sales with RS, which is double the previous generation." vehicle To those who may feel that the RS versions are not enough sports (or not powerful enough), Luc Chausson answers first dynamism and personalization.
But back to the mix and a model whose sales seem to have trouble, the compact Rapid, especially vehicle the variant